Startups
Why East African startups need an ICT foundation before they scale
Before you invest in complex software, ensure your startup has the right digital infrastructure — hosting, email, security, and web presence.
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Practical perspectives on software, mobile development, startup ICT, and digital growth from the ESSEM team in Mombasa.
Mobile
Mobile app or web platform: choosing the right channel for your business
Not every business needs a native app. Here is how to decide between mobile, web, or both for the Kenyan market.
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Digital marketing that works for local SMEs in Kenya
Practical guidance on social media, content, and campaigns for businesses that need leads — not just likes.
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